diff --git a/cmake/Platform/Windows/Packaging_windows.cmake b/cmake/Platform/Windows/Packaging_windows.cmake
index 5df53d158c..6dc806ff56 100644
--- a/cmake/Platform/Windows/Packaging_windows.cmake
+++ b/cmake/Platform/Windows/Packaging_windows.cmake
@@ -91,14 +91,14 @@ set(CPACK_WIX_EXTENSIONS
 
 set(_embed_artifacts "yes")
 
-set(_hyperlink_license "
-        <Hypertext Name=\"EulaHyperlink\" X=\"42\" Y=\"202\" Width=\"-42\" Height=\"51\" TabStop=\"yes\" FontId=\"1\" HideWhenDisabled=\"yes\">#(loc.InstallEulaAcceptance)</Hypertext>
-")
+set(_hyperlink_license [[
+        <Hypertext Name="EulaHyperlink" X="42" Y="202" Width="-42" Height="51" TabStop="yes" FontId="1" HideWhenDisabled="yes">#(loc.InstallEulaAcceptance)</Hypertext>
+]])
 
-set(_raw_text_license "
-        <Richedit Name=\"EulaRichedit\" X=\"42\" Y=\"202\" Width=\"-42\" Height=\"-84\" TabStop=\"yes\" FontId=\"2\" HexStyle=\"0x800000\" />
-        <Text Name=\"EulaAcceptance\" X=\"42\" Y=\"-56\" Width=\"-42\" Height=\"18\" TabStop=\"yes\" FontId=\"1\" HideWhenDisabled=\"yes\">#(loc.InstallEulaAcceptance)</Text>
-")
+set(_raw_text_license [[
+        <Richedit Name="EulaRichedit" X="42" Y="202" Width="-42" Height="-84" TabStop="yes" FontId="2" HexStyle="0x800000" />
+        <Text Name="EulaAcceptance" X="42" Y="-56" Width="-42" Height="18" TabStop="yes" FontId="1" HideWhenDisabled="yes">#(loc.InstallEulaAcceptance)</Text>
+]])
 
 if(LY_INSTALLER_DOWNLOAD_URL)