Update README.md

README.md

@@ -3,17 +3,23 @@ The Movie DB API
 
 Author: Stuart Boston (Omertron AT Gmail DOT com)
 
-This API uses the TheMovieDB.org API as specified here http://api.themoviedb.org/
+This API uses the [TheMovieDB.org API](http://api.themoviedb.org/)
 
-Originally written for use by YetAnotherMovieJukebox (YAMJ) http://code.google.com/p/moviejukebox/
-But anyone can feel free to use it for other projects as well.
+Originally written for use by Yet Another Movie Jukebox [(YAMJ)](http://code.google.com/p/moviejukebox/)
 
-TheMovieDB.org is an excellent open database for movie and film content. I encourage you to check it out and contribute to keep it growing.
-http://www.themoviedb.org
+But anyone can use it for other projects as well.
+***
+### TheMovieDB.org
+This is an excellent open database for movie and film content. 
 
+I *strongly* encourage you to check it out and contribute to keep it growing.
+
+### http://www.themoviedb.org
+***
 Project Logging
 ---------------
-This project uses SLF4J (http://www.slf4j.org) to abstract the logging in the project.
+This project uses [SLF4J](http://www.slf4j.org) to abstract the logging in the project.
+
 To use the logging in your own project you should add one of the bindings listed [HERE](http://www.slf4j.org/manual.html#swapping)
 
 Project Documentation